Lula Florez Senior Producer

ABOUT ME

My name is Lula. I am a Senior Producer & Campaign Manager, specialised in localisation, international adaptation & versioning in advertising.

I have been working with some big agencies and for global brands within my over 16 years of experience in the audiovisual industry (the last 11 years always hybrid-remote). I have coordinated teams globally with great success, finding always the best way to optimise timings, costs, processes & workflows. An of course, always deliver on time.

Do you have any advertising campaigns that need to be localised and adapted to multiple markets and different media in the most time & cost-effective way? You are in the right place.

testimonials

Lula has been a brilliant freelancer, working through us on several assignments. From the feedback we have been given from our clients, Lula has consistently delivered high-quality work on time and is always willing to go the extra mile to ensure expectations are met or exceeded. Also from what we’ve been told, she takes on every challenge with enthusiasm and a positive attitude.

I worked very closely with Lula on localisation and post-production for LatAm and am hugely grateful for her experience and expertise in all things production and impressed by her ability to quickly develop knowledge of a complex market and establish our presence there, building fantastic trust with clients and colleagues alike. Even more impressive is that she successfully managed such a large volume of international projects and client relationships remotely, which I think is testament to the hard work and effort put into every job and also helped by the fact that she is such a lovely and fun person to talk to and communicate with.

Lula has a fantastic work ethic and is incredibly organised and methodical in her approach. She managed to steer a team of clients in two bordering markets to being more efficient and introduce better planning across their TV and online projects. [...] This resulted in clearer briefing, less overspend, better relationships between all stakeholders and great quality too. [...] Her role required skills such as communication, problem solving, teamwork, initiative, financial acumen and good attention to detail. Lula exceeds at all of this.

I love working with Lula. Her attention to detail and leadership skills makes every project embarked on a pleasure. She is always very clear in what she’s after and manages relationships between crew and client like a true professional.Her multilingual abilities make her extremely versatile across many platforms. I’ll work with her every chance I get!

Lula is an exceptionally well organised and thorough producer, who helped us at Zebra / CreativeDrive build out large, multi-country client accounts and establish strong processes. She is a tireless builder of relationships and quickly establishes herself as a centre of knowledge and authority, with an ability to bring together diverse stakeholders around a clear vision. On a personal note she is a wonderful, honest person to know and work with.

Services

LOCALISATION & INTERNATIONAL ADAPTATION

This is not only translation, and it should start during the campaign developing stage.

You need to consider each market's specific requirements: product range available, clearance, language & cultural differences… because producing any assets from a global perspective can help you save time & reduce costs but you need to keep the flavor that will help you connecting with your local target audience.

Ensure keeping brand consistency across markets & media, with appealing edits, designs and copies.

VERSIONING & ADAPTATION

Even though your new global campaign might have a clear key message and a creative concept, there are a lot of different assets & placements, each one with the specific aim of making each target audience identify & engage with your brand.

Who do you want your message to get to? Choose your placement wisely.

Video? TV, OLV, Social Media (9x16, 16x9, 4x5 or 1x1), skippable or non-skippable edits, DOOH, VOOH, FOOH...

Static? POS, OOH, Digital Display, Print, Social Media, DCO & NON-DCO assets...

CAMPAIGN MANAGEMENT

Do you want to adapt a global campaign for your brand to multiple markets in the most effective way?

Share your scopes per market, the assets required on each one of them & let's find ways of optimizing the process, finding time en cost effective solutions.

Planning in advance & working from a centralised perspective can help sharing creatives & reduce costs alongside the whole process.

And I will help you delivering worldwide & on time.

ABOUT ME

testimonials

Services

LOCALISATION & INTERNATIONAL ADAPTATION

VERSIONING & ADAPTATION

CAMPAIGN MANAGEMENT

Contact me

info@lulaflorez.com

(+34) 603 030 930

(+34) 603 030 930

linkedin.com/in/lulaflorez